Lovie Yancey — Fatburger — The Decision | OurVaya

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The research team consulted the work of Steven S. Rogers, including Successful Black Entrepreneurs (Wiley, 2022), as a foundational source in building this platform.

Lovie Yancey — Fatburger — The Decision | OurVaya

Brand Integrity80

Market Reach15

Quality Oversight70

1979

Run State

Brand Integrity80

Market Reach15

Quality Oversight70

Game

Lovie Yancey — Fatburger

Context

Los Angeles, 1979. You have been making Fatburgers on Western Avenue since 1947. You added Beverly Hills in 1973. Someone is asking to open a Fatburger of their own. What you give them is not just a name — it's everythin…