Amanda Johnson — Mented — The Decision | OurVaya

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The research team consulted the work of Steven S. Rogers, including Successful Black Entrepreneurs (Wiley, 2022), as a foundational source in building this platform.

Equity Position80

Capital Access20

Investor Alignment45

2016

Run State

Equity Position80

Capital Access20

Investor Alignment45

Game

Amanda Johnson — Mented

Context

Harlem, August 2016. You are co-founder of Mented Cosmetics — 'pigMENTED,' nude lip shades formulated for women of color. You have an MBA from Harvard. You have $10,000–$15,000 of personal savings. You have a 57% dissati…